About No Ifs.
No Butts.
No Ifs. No Butts. gives people a simple way to report illegal tobacco, illegal vapes, cannabis THC products and underage sales anonymously.
Reports help build a clearer picture of what is happening locally, so concerns can be shared with the right enforcement partners.
What we do?
We help turn public concern into useful information, making it easier for people to report what they have seen without needing proof.
Make reporting simple
People can report concerns anonymously, without needing to know every rule or collect evidence.
Build the local picture
Reports can include a shop name, address, postcode, street, online account, product, price or pattern.
Support local action
Information can help enforcement partners identify repeat sellers, local hotspots and concerns involving children.
Reports to results
Illegal tobacco and vapes are often cheap, easy to access and sold outside normal safeguards. Reports can help show where products are being sold, where children may be getting them, and where local action may be needed.
1,700+
reports logged since launch
Source: Latest reporting data, May 2026.
74%
of UK reports name shops
Source: Latest reporting data, May 2026.
How reporting helps
You do not have to investigate or prove anything. A small detail can still help build the picture.
1
You share what you know
This could be a location, postcode, online account, product, price, seller or concern about children.
2
The report is reviewed
Reports are checked and can help identify useful local information.
3
Patterns can be spotted
Reports may point to repeat sellers, hidden stock, online activity or areas of concern.
4
Local teams can act
Information can support checks, visits, test purchases or wider enforcement work.
Who is behind
No Ifs. No Butts.
No Ifs. No Butts. is run by ASH Wales, a registered charity working to reduce harm from smoking, tobacco and nicotine products.
In 2014, ASH Wales commissioned the first pan Wales study into the scale of the illegal tobacco market, alongside an enforcement report looking at intelligence, seizures, Trading Standards activity and links with wider criminality. Those reports called for coordinated action, stronger partnership working, public awareness and clearer ways for communities to report illegal sales.
No Ifs. No Butts. is part of that long term work. It gives the public a simple, anonymous route to share concerns about illegal tobacco, illegal vapes, cannabis THC products, online sales and underage sales.
Explore Our Guides
Find clear information on illegal tobacco, illegal vapes, underage sales, online sellers, cannabis THC products and how to report concerns.
What are illegal vapes?
Learn how to spot illegal vapes, banned disposables and products that may be sold outside the rules.
What is illegal tobacco?
Find out what makes tobacco illegal, from cheap packs to hidden stock and under the counter sales.
Where is it sold?
Illegal products can be sold through shops, homes, cars, pubs, markets, online sellers and local delivery.